Snapchat has joined the AI bandwagon by launching its own chatbot, “My AI,” which is powered by OpenAI’s GPT technology and has been customized for its users. The chatbot, which is available as an experimental feature for Snapchat+, the social network’s subscription service, has been designed to help users with tasks such as answering trivia questions or writing haikus. It also has a unique personality that aligns with Snapchat’s values of “friendship, learning and fun” and adheres to the app’s trust and safety guidelines.
While My AI can recommend birthday gifts, plan trips, suggest recipes, and engage in casual conversations, the company warns that users should not share any secrets or rely on it for advice. Snapchat acknowledges that My AI has “many deficiencies” and may be tricked into saying inappropriate things. To prevent any such issues, all conversations with My AI will be stored and reviewed to improve the chatbot’s experience.
Snapchat believes that incorporating AI into its messaging platform has the potential to make interactions with AI an integral part of what draws the community to the app. In the short term, My AI may boost the company’s paid subscriber numbers, which recently surpassed two million. The company acknowledges that AI has become an increasingly trending topic, and believes that over time, it can be incredibly addictive to the app’s experience while fostering deeper connections.